Danielle Frey

Danielle has been a licensed Esthetician and Makeup Artist for over 9 years. She strives to enhance the natural beauty in every woman with quality skin care and makeup. “Whether it is a private makeup lesson, a relaxing facial, or making an entire bridal party look stunning, I truly love what i do!”

Danielle is passionate about giving the very best service with each client, and is dedicated to developing a series of unique treatments that will deliver visible results. She has great knowledge of skin and ingredients, and has a ‘whole body’ approach to skincare. She works with clients to educate them on their skin and the best products to use at home to provide continued results.

“I credit my beautiful mother for guiding me to the art of skin care and healing. She was an amazing healer and massage therapist, she used to make her own essentials oils, for body treatments, from the herbs that she grew and was dedicated to helping others feel their best, while helping heal what ailed them. I became fascinated with the concept of helping others using naturally sourced products and essential oils in my practice whenever possible”.

In March 2013 Danielle opened Bloom Skincare and Makeup, in Mendocino, CA. “It was a life long dream of mine to have my own skincare and makeup studio in the Village i grew up in, I am truly blessed. I am committed to providing progressive, professional skincare and beauty treatments to my community.”

Danielle and her team of makeup artists and estheticians at Bloom work hard to ensure every detail of your service is attended to and you are left feeling beautiful and completely satisfied. They offer unique treatments in a clean, chic and professional environment.

Danielle has experience in runway, fashion, bridal, and special event makeup. She and her team are committed to regularly attending education in order to always provide you the the best care possible, along with the most up to trend techniques.


Lauren became licensed in cosmetology in 2010. She then went on to complete her apprenticeship in hair cutting and coloring at an Aveda concept salon in 2012. Lauren  has worked with various luxury product lines including Davines, Oribé, Bumble & Bumble, label M, Pravana, Moroccan Oil, Unite, Kerastase, and Rene Fürterer, among others.

As her passion for beauty grew, Lauren found her niche in Bridal hair styling and makeup. She also loves providing hair styles and makeup for all types of special occasions. From weddings and formal events, to photo shoots, or even just for fun; Lauren will be sure to make you glow from the inside out. Lauren’s favorite part about what she does is making her guests look and feel beautiful.


Samantha has been working in the beauty industry for over a decade. She began in San Francisco where she managed a luxury nail boutique and spa.She has since brought her clerical knowledge and people skills to Mendocino.

Here at Bloom, Samantha wears many hats. She is our administrative director, working the front desk and making sure that general operations run smoothly. She is also Bloom’s bridal beauty coordinator.

She works closely with each bride to ensure that their day of beauty services are well organized and stress free. Samantha takes pleasure in making sure that all of Bloom’s clients feel well taken care of.